How to Customize Permalink to make search engine friendly?

Search engines always give importance to URLs, post titles, post introduction area (first Para). So you should customize your URL
With post name. To do that, select ‘Custom structure’ option. Then fill the box with /%postname%/ to make your links as http://sumitbansal.com/upload-a-file-via-ftp-using-php/

This is the best format for any blog. So choose this one and
Click ‘Save settings’. That’s all now you can see your new
Urls in all your blog posts and pages.


Note:
To include the category, you change it to /%category%/%postname%/.


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