Almost each day, Google introduces several changes to the ranking algorithms. Some of them are mini tweaks while others prominentlyshake up SERPs.
Panda basically assigns the so called quality score to the web pages; this score is used as the ranking factor. Initially, it was just a filter and not a part of the Google’s ranking algorithm. But in January 2016, it was incorporated officially into core algorithms. Panda roll outs have become frequent, so both the recoveries and penalties now happen much faster.
You just need to run the regular website checks for think keyword and content stuffing and content duplication. For doing this, you need a website crawler just like SEO Power Suite Website Auditor.
The objective of Google’s Penguin is down rank the websites which links it mainly deems manipulative. Since 2016, Penguin is a part of the core algorithm of Google unlike Panda. It works mainly in real-time.
You need to monitor the growth of your link profile and run the regular audits with backlinks checker such as SEO SpyGlass. In the summary dashboard of the tool, you will find the progress graph for the growth of your link profile.
Hummingbird basically helps Google in interpreting the search queries in a better way and providing the results which match the searcher intent. While the keywords are still quite important, Hummingbird helps in making it absolutely possible for some page to rank well for some query even when it does not contain exact words that the searcher has entered. It is achieved with natural language process which depends on the latent semantic index, co-occurring terms and the synonyms.
Pigeon affects the searches which provide the location of the user as it plays a very important part. The update developed close ties between local algorithm and core algorithm, the traditional SEO components are used for ranking the local results.
You should invest efforts in on and off page SEO. A good start point is to run an on page analysis with the WebSite auditor. The content analysis of the tools dashboard would offer you a very good idea about aspects of the on page optimisation that you should focus on.
One of the best ways of starting with the off page SEO is to get listed in the relevant business directories. This not just act as backlinks, helping your website rank better, they also rank well on Google. You may easily find good quality directory and reach to the webmasters who wish to get enlisted with the Link Assistant.
The mobile update of Google makes sure that mobile friendly page ranks on the top of the mobile searches while pages are not optimised for the mobiles are filtered from SERPs or drastically down ranked.
Go mobile and concentrate on usability as well as speed. The mobile friendly test of Google would help you in seeing the aspects of the mobile version of the page have to be improvised.